From the course: Learning Public Data Sets

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Google Trends

Google Trends - Microsoft Excel Tutorial

From the course: Learning Public Data Sets

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Google Trends

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- [Instructor] Google makes a fair bit of its money, and a lot of it, by collecting the terms users type into its search engine, and either sharing the data or analyzing it for its customers. In this movie, I will show you how to use Google Trends to discover what people are searching for on Google. I have gone to trends.google.com, and this is the page that came up. It correctly identified me as working within the U.S. So here I can explore what the world is searching. If I scroll down, there are a number of examples. For example, Taylor Swift versus Kim Kardashian, the World Cup, and Football as a term versus American Football. And there are six examples total. If I scroll down a bit more, I can get information about Visualizing Google data, information on Game of Thrones, look at Recently trending searches, and so on. I'll scroll back up to the top and I will enter a search term or a topic. The scenario I'm envisioning here is I want to see how popular the term smartphone is as two…

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