Focus on relevant marketing channels

- [Voiceover] Let's talk about choosing…the right channels to promote your content.…First off, do you understand why…you're using certain marketing channels…to promote your content?…Answering this question is the first step…towards understanding the distribution of your content…and building out a more comprehensive…calendar to account for it.…Selecting relevant marketing channels…and adding them to your editorial calendar…can help more effectively target your audience,…reach your goals, and spend your budget with purpose.…A marketing channel is any platform or network…where businesses can share their content,…products, services and other messaging with an audience.…

Email, social media, blogs and podcasts…are a few of the many types of marketing channels available.…With so many options it's difficult to choose…where you should be promoting your content.…Here are three considerations to think about…when choosing to invest in a channel.…To start, is your audience active…on that channel you're considering?…This requires understanding who your ideal customer is,…