Join Bill Shander for an in-depth discussion in this video Eye candy, part of Data Visualization Storytelling Essentials.
- [Instructor] There's an ongoing argument…that plays out in this corner of the universe…about the validity of using eye candy…to keep things interesting,…so we entertain as well as inform.…I fall clearly on the side that acknowledges…that as communicators we must entertain as well as inform.…But of course it goes without saying…that this entertainment can't come at the expense…of accuracy and truthfulness in our data communications.…For instance, you shouldn't pick fancy charts…because they're more interesting than a bar chart…unless they're also at least equally as accurate,…understandable, and clear.…
But eye candy really serves three purposes.…Yes, the first one is to keep things interesting,…but equally as important, if not more so,…eye candy can serve to draw the eye to what's important.…Think of animation as being functional,…to make sure your audience notices the important stuff.…And not only do we draw the eye to what's important,…sometimes we can indicate with our eye candy…that something is not simply visual, but active.…
Join data visualization expert Bill Shander as he guides you through the process of turning "facts and figures" into "story" to engage and fulfill our human expectation for information. This course is intended for anyone who works with data and has to communicate it to others, whether a researcher, a data analyst, a consultant, a marketer, or a journalist. Bill shows you how to think about, and craft, stories from data by examining many compelling stories in detail.
- Creating a narrative structure for data
- Applying narrative to data
- Identifying what you want to say with the data
- Analyzing what your data is saying
- Determining what your audience needs to hear
- Leveraging tables, charts, and visuals
- Ensuring your narrative provides context and direction