Skill Level Intermediate
- [Instructor] Cost per click, customer acquisition costs, churn, the hurricane of terms and jargon can be confusing for even veteran business people. Add to that the dizzying array of marketing tools like Google AdWords. And it seems like being an effective marketer has never been harder. And confusion leads to bad decisions, with marketing budgets and product pricing. In this course, you'll learn how to take real world data and determine the price you should charge for product, how to forecast your sales when you make changes to your product, and how to calculate and use key metrics, like customer acquisition cost, sometimes called the most important number any business needs to know. I'm Dr. Michael McDonald. I'm a financial data scientist, a professor, and a frequent industry consultant. Now if you're ready to learn how to use analytical marketing tools in Excel to make yourself a more confident, effective, and successful marketing professional, then please join me here on LinkedIn Learning.
1. Demand Forecasting with Excel
2. Optimizing Product Pricing with Excel
3. Focus Group Response Analysis with Excel
4. Customer Value and Excel
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