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Evaluate marketing's business contribution

Evaluate marketing's business contribution: Excel: Analyzing Your Marketing Performance
Evaluate marketing's business contribution: Excel: Analyzing Your Marketing Performance

In this video, the author presents the methodology used to analyze marketing’s contribution to business performance. Marketing activities are very diverse and range from organizing events to running campaigns on social media but there are also many similarities between those activities, making it possible to analyze them through a common framework.

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Skill Level Intermediate
1h 21m
Duration
14,885
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