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Establish the objectives of your calendar

Establish the objectives of your calendar: Creating an Editorial Calendar
Establish the objectives of your calendar: Creating an Editorial Calendar

In this tutorial, Brian Honigman covers how to create a purpose driven editorial calendar. Start by identifying your existing content goals, tied to organizational goals. Consider the types of goals to add to your calendar. Most goals fall under five categories – content creation, consumption, engagement, lead generation or driving sales.

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Skill Level Beginner
1h 18m
Duration
71,424
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