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Elements of a successful editorial calendar

Elements of a successful editorial calendar: Creating an Editorial Calendar
Elements of a successful editorial calendar: Creating an Editorial Calendar

In this tutorial, Brian Honigman shares tips on building a results-oriented editorial calendar. Ensure the your editorial calendar has a timeline that outlines when content and campaigns will be created, published and distributed. Include ownership across the calendar: editors, content producers etc. Incorporate a balanced focus on content production and content distribution. And finally be sure to add a section for other notes: regular themes, assets needed, metadata etc.

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Skill Level Beginner
1h 18m
Duration
57,264
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