- Define an editorial calendar.
- Identify elements of a successful editorial calendar.
- Identify how many calendar tools you should use for your organization.
- Determine how far in advance you should plan your calendar.
- Explain what factors should be considered when choosing a marketing channel.
- Describe the ways in which your calendar should be used.
Skill Level Beginner
- Have you ever launched a marketing campaign that didn't go anywhere? Did you ever publish a video or an article and it didn't perform like you had hoped? Well, you're not alone, this happens pretty often. Organizations share content without properly planning and their inspiring initiative never reaches its full potential. Creating an editorial calendar can help your business structure content strategy for success. By ensuring your publishing efforts are focused on key priorities, organized for team collaboration, and foster a consistent cadence with your audience. I'm Bryan Honingman and as a content marketing consultant, writer, trainer, and speaker, I've helped dozens of growing start ups and established brands create and share compelling content to better illustrate their story.
In this course we'll discuss how to develop and execute an editorial calendar to give each initiative and piece of content produced the best chance for a favorable outcome. We'll start by defining the elements every editorial calendar should include, the types of goals to focus on, the essential tools to use for creating and formatting your calendar, like co-schedule, Trello, and Google Sheets. And how to use this document on a regular basis. Let's get you started on the process of producing and using a purpose-driven editorial calendar.