Skip navigation

Common marketing metrics

Common marketing metrics: Excel for Marketers
Common marketing metrics: Excel for Marketers

There are a lot of marketing metrics out there. Learn how to calculate the most popular ones, like CPM, CPC, CPA and LTV, using simple Excel formulas.

Resume Transcript Auto-Scroll
Skill Level Beginner
1h 42m
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving and will be automatically redirected to LinkedIn Learning to start your free trial.