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Calculating how long to run an A/B test

Calculating how long to run an A/B test: Excel for Marketers
Calculating how long to run an A/B test: Excel for Marketers

If you're planning an A/B test it's important to know how long to run it for to reach statistical significance. Learn you how to calculate test duration in six easy steps in Excel.

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Skill Level Beginner
1h 42m
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