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Building a top-down marketing plan

Building a top-down marketing plan: Excel for Marketers
Building a top-down marketing plan: Excel for Marketers

If you're given a goal, how do you figure out what's needed to hit it? Walk through how to make top-down assumptions in your marketing plan, to model performance.

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Skill Level Beginner
1h 42m
Duration
66,768
Views
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Skills covered in this course
Business Business Intelligence Spreadsheets Excel Office

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