Join Rudolph Rosenberg for an in-depth discussion in this video Analyzing further revenue with key performance indicators (KPIs), part of Financial Analysis: Analyzing the Top Line with Excel.
…We've seen in this course a number of ways to analyze revenue performance.…To get a step further into understanding the mechanics of your revenue performance,…you need to use KPIs, or key performance indicators.…Those KPIs are elements in your business that directly influence your…revenue performance.…If those KPIs are moving in the right direction, then your revenue goes up.…Those KPIs are specific to each company, so…you need to identify which ones are right for you.…
In the case of revenue performance, KPIs are concrete elements in your…business that directly or indirectly increase sales.…For example, if you have to spend time on the phone to call prospects to…generate business, then the time you spend every day on the phone could be a KPI.…The assumption here is that if you spend, for…example, three hours every day on the phone, you generate enough leads.…Then if for a period of time, you spend fewer hours every day on the phone, then…it is reasonable to expect you'll have fewer leads and in turn, less revenue.…
Also check out the companion course, Financial Analysis: Analyzing the Bottom Line with Excel.
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- Preparing your revenue information
- Comparing past performance
- Analyzing customer data
- Analyzing product information
- Identifying exceptional revenue