Join Rudolph Rosenberg for an in-depth discussion in this video Analyzing customer information, part of Financial Analysis: Analyzing the Top Line with Excel.
…The whole point of revenue analysis is to assess if your performance is…on the right track, to find opportunities to make it better, or, if it's not good,…find out where the issue is and put in place the right corrective actions.…To really understand why revenue goes up and…down, you need to understand what's behind revenue.…Put simply, revenue is just about customers buying products from you.…That also means that if you want to increase revenue,…you either need to have more customers.…To sell more to your existing customers, or to do both at the same time.…To do so, there are two key dimensions through which you can…analyze your revenue performance, customers and products.…So if you can understand well enough, your performance by customer and or by product,…you should be in a very good place to understand how your revenue is behaving.…
Let's start by looking at the customer dimension.…As we said earlier, to increase revenue, we either need more customers or…more revenue per customer.…So let's focus first on getting more customers.…
Also check out the companion course, Financial Analysis: Analyzing the Bottom Line with Excel.
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- Preparing your revenue information
- Comparing past performance
- Analyzing customer data
- Analyzing product information
- Identifying exceptional revenue