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Analyze result vs. vanity metrics

Analyze result vs. vanity metrics: Excel: Analyzing Your Marketing Performance
Analyze result vs. vanity metrics: Excel: Analyzing Your Marketing Performance

In this video, learn the different types of metrics you are going to encounter during your analysis. The author focuses in particular on those metrics that can be deceptive and that people call vanity metrics. Additionally, learn how to turn them into result metrics.

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Skill Level Intermediate
1h 21m
Duration
41,001
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