After sending invitations out to your audience and having a portion of them opening it, there’s the question of how successful you are in converting those people into participants to your event. In this video, the author examines the steps to analyze in order to understand how successful you are in reaching your participation goals.
- [Instructor] After sending invitations…out to your audience…and having a portion of them opening it,…there's the question of how successful you are…in converting those people into participants to your events.…In this video, we'll look at the steps to analyze…in order to understand how successful we are…in reaching our participation goals.…Let's go to the events tab of the exercise file.…So once the invitation is opened,…it's going to be all about the content and the elements…that motivate people into clicking on the link or button…to register for your event.…
There are considerations here to be taken…about how your invitation looks, how it is written,…the date and time, the contents that will be presented…and how relevant it is for your prospect priorities.…There are many things that come into play…when it comes to going to an event…and only part of it is in your control.…If your performance on the unique clicks here…is below 15%, you should take a sample of people…that opened your email but did not try to register…
- Evaluating marketing's business contribution
- Analyzing results vs. vanity metrics
- Extracting raw data to build dashboards
- Reducing human errors
- Analyzing marketing activities
- Linking actions to business impact
- Analyzing your account database and contacts database
- Analyzing paid ads and social media
- Using a common framework to analyze marketing activities
- Analyzing individual marketing activities over time
Skill Level Intermediate
1. The Marketing Cycle and Business Contribution
2. Analyzing Marketing Activities
3. Improving Marketing Performance Using the Natural Selection Process
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