Join Jess Stratton for an in-depth discussion in this video How shoppers search for items, part of Selling on Etsy.
Before you set up your Esty shop, take some time to familiarize yourself with how similar products are being sold. I'm on the home page right now, and take some time to browse as a buyer to see how items are being priced, presented, photographed and most importantly, take note of how you browse to find it. On the home page, on the left hand side, you'll notice some main categories over here. And underneath that, it's a little hard to see, it starts where it says trending items, there is some items that are also in a different color.
The background's a different color. These are rotating categories. These change seasonally, and you'll also see them on the very top of the page, featured. So let's go into a category such as jewelry to start browsing. Once you pick a category, you'll notice at the top there's more subcategories that you select. So you'll notice that you can further browse, and this can help you realize the wide breadth of things that can actually be put on Etsy. So these subcategories are important, but there's even more subcategories when you scroll.
And you'll notice that these subcategories have pictures that go along with them. So notice how this jewelry's been photographed, the colors, which ones pop out at you, and which ones you find are attractive enough that you would want to click on. So now you can see that each category has a link you can click on. So clicking on a particular category will take you into it. Once again, there's even more subcategories. But for now, once you actually start browsing items, pay attention to the title of items, as well as the tags.
This determines what shows up in what category. For example, if you're selling a pair of pearl earrings, you can tag them under jewelry and wedding jewelry, which is helpful because now your product will come up for those searching in the wedding subcategory for jewelry. Spend time getting to know these subcategories, and then take a look at what you're selling, and how could it be added to a subcategory? Is it unique? Is it good as a Father's Day gift? Is it edgy, or is it a statement piece? Compile a keyword list to get started, and use that list when you start adding items, which we'll do in a later video.
- How to create an Etsy account
- Creating your first item
- Setting up tags and payment and shipping options
- Changing the appearance of your Etsy shop
- Managing orders
- Setting up shop policies