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About the Author
Ethan Imboden is a designer, an entrepreneur, and the head of venture design at frog design.
Ethan specializes in realizing big, entrepreneurial visions that require integrated brand, design, engineering, consumer, and market strategy. He's happiest when leveraging design as a fulcrum for change, a disruptor of markets, and a mediator between technology and humanity.
In his role as vice president of creative and head of venture design for frog, Ethan invests the firm's deep talent and diverse capabilities in the service of entrepreneurial efforts both large and small. A designer and founder himself, he offers frog's partners and portfolio companies over 20 years of experience in guiding innovation and ventures.