This course is for people who are or aspiring to become a marketing leader. If you're experienced, you can jump right in. If you're new to marketing, author Drew Boyd recommends taking the Marketing Fundamentals course.
- This is course is for people who are now or aspiring to become a marketing leader. If you're an experienced marketer, you can jump right in. If you're new to marketing, I recommend taking my Marketing Fundamentals course as a foundation. After all, if you're going to lead a marketing team, you need to be well versed in the fundamentals.
- Understanding your boss's expectations
- Building relationships
- Knowing your resources
- Defining marketing objectives
- Building a team
- Recruiting the best talent
- Measuring results