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What is the purpose of a brand?

What is the purpose of a brand?: Advanced Branding
What is the purpose of a brand?: Advanced Branding

A common question is what is the purpose of a brand? In this movie, we explore the answer. A brand is really a way to trigger a psychological response. Brands are tied to emotions, beliefs, and attitudes, and when a consumer sees the brand… they’re connected to an experience. And this experience pushes them to decide one over the other. Brands create a reason to buy and a reason to stay loyal.

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Skill Level Advanced
1h 10m
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Skills covered in this course
Enterprise Marketing Branding Marketing

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