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What is brand equity?

What is brand equity?: Advanced Branding
What is brand equity?: Advanced Branding

Brand equity describes the value of a brand in the marketplace. What is brand equity? A high equity brand, has a high value - which allows the brand to command a higher price point, and demonstrates that the market is responding positively to its differentiation. This movie explores the definition of brand equity and how many companies use this measurement.

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Skill Level Advanced
1h 10m
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Skills covered in this course
Enterprise Marketing Branding Marketing

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