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Understand your market conditions

Understand your market conditions: Leading a Marketing Team
Understand your market conditions: Leading a Marketing Team

Your primary job as a marketing manager is to lead your team into a competitive market situation to fulfill your company’s charge. As you face the battleground of competition, a key to winning is to understand the market. In this online video, Professor Drew Boyd outlines the vital components of your market industry you need to understand to successfully lead your marketing team.

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Skill Level Intermediate
48m 12s
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Skills covered in this course
Business Enterprise Marketing Marketing Leadership

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