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Understand your boss's expectations

Understand your boss's expectations: Leading a Marketing Team
Understand your boss's expectations: Leading a Marketing Team

Drew Boyd, marketing professor and expert, begins this online course by discussing the importance of a marketing leader establishing a good relationship with their boss. Professor Boyd particularly highlights the value of communication in this working relationship. And he provides specific points of discussion to talk through in order to understand your boss's agenda and expectations for you as a leader.

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Skill Level Intermediate
48m 12s
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Skills covered in this course
Business Enterprise Marketing Marketing Leadership

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