Color evokes emotion, and it further expresses your brand personality. The more your brand embodies a color, the more relatable and identifiable it becomes. It's important to decide on your brand colors, and together we'll explore how to select brand colors. This is really important because psychologically, the brain processes color immediately after shape and before it registers content. So, color shouldn’t be something you decide to figure out later - it’s done at the time of branding.
- I want to take a few minutes to talk about…color and it's impact on branding.…Now there's a lot of great material on color theory,…design, and how to pick brand colors here on this site.…And I encourage you to explore those.…But for this course, I want to discuss color…from the perspective of how it creates differentiation…and how it helps or hinders how your brand is perceived.…Color isn't easy.…It may seem like the options for color are just as limitless…as the options for picking a name,…but this isn't necessarily true.…
Brand colors, regardless of their unique shade,…wrap up into your basic colors,…red, orange, yellow, green, blue, and purple,…plus your neutral colors of black and white.…Think for a minute about a brand that is red.…What comes to mind?…I can up with Coca-Cola right away.…What about orange?…I think Home Depot.…Yellow?…McDonalds.…But if I said yellow and blue, you might think IKEA.…Consider, on the other hand, Tiffany's.…They have their own unique blue.…You might be able to picture that color.…
Author
Brad Batesole
Released
8/26/2016Explore best practices for researching, developing, visualizing, and managing your brand, and learn about incorporating your brand throughout various customer touchpoints and keeping tabs on your brand as your company grows.
- Explain the definition of a brand.
- Describe the purpose of a brand.
- Identify the purpose of a brand strategy.
- Summarize the steps for creating a vision statement.
- Determine the purpose of a touchpoint.
- Distinguish between two types of brand detractors.
- Recall the elements necessary for achieving high brand equity.
Skill Level Advanced
Duration
Views
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Introduction
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Welcome1m 1s
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What this course covers1m 55s
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Exercise files25s
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1. Components of Branding
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What we mean by branding1m 40s
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What makes up a brand?3m 29s
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2. Brand Research
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Create a brand strategy1m 58s
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Frame of reference3m 19s
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3. Brand Development
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Brand positioning2m 8s
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Create a vision statement2m 12s
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Brand personality3m 4s
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4. Brand Experience
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Evaluate brand visuals3m 12s
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Select brand colors3m 20s
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Evaluate the brand language1m 45s
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5. Brand Touchpoints
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The influence of touchpoints3m 40s
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6. Brand Management
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Internal brand culture2m 44s
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Brand responsibility1m 14s
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Brand responsibility2m 2s
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7. Brand Loyalty
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Net Promoter Score3m 39s
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Brand promoters2m 22s
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8. Brand Validation
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Conclusion
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Next Steps1m 13s
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Video: Select brand colors