As a new marketing leader getting off to a good start with your team is vital to your overall success in making the company grow. During this online tutorial, Drew Boyd, marketing expert and consultant, discusses tips for your very first meeting with your marketing team. By utilizing these tips, you can begin developing a sense of trust and a unified vision between you and your team.
- Now that you're in a new marketing leadership role, you may be tempted to think that your team is your first and most important priority. Well, think again. Your team of marketing employees is just one more resource to help make the company grow. Now, admittedly, it's a valuable resource. Marketing is a team sport and you need to build the most competent team you can. So the key is how do you get off to a great start with your team? After all, they'll have lots of questions about you and perhaps some anxiety about change.
You need to share your marketing philosophy, your experience and your agenda for the year. Give them a sense of how much change they should expect. You need to build trust and credibility right from the start. Here are some tips for your very first meeting with your marketing team. First, tell them what a privilege it is to be in this new role. And that's because it is. If you go into this new role with an attitude of "hey, I'm the greatest gift of marketing there ever was" they'll sense it right away.
That'll be seen as arrogant and aloof. Don't go there. Humble down. Next, ask each member to introduce themselves. What's their background? What do they do? And what do they like most about their job? Keep the tone upbeat and on the positive side, even if you're stepping into a difficult and challenging situation. Now that you've heard their collective backgrounds, it's time to share yours. Be sure to do it in this order. Here's why. Hearing their backgrounds first gives you a chance to connect back to what some of them are doing.
If one of your team members makes a big deal about his experience in sales, you may want to share your experience in sales, or lack thereof, and how you value his input on sales-related issues. Be seen as someone who values diverse experience, not just people who are clones of you. You won't get far if you do that. Next, share your view of the marketing profession. What are your guiding principles? And what are the most important things that you look for in a great marketing team? Now, don't try to be a marketing genius here.
That's not what they're looking for. They want to understand what criteria you use to evaluate success versus failure. Finally, tell them what you've learned so far in the job. Who have you talked to? What have you learned that was expected? And what things surprised you? Be transparent here. Now, this is a critical point in the meeting. You need to give them a general sense of how much change you expect in the coming weeks and months. Be honest. Yes, it might create some anxiety but trust me, if they're worried about their future, chance are they have a good reason to be.
This is your chance to position yourself as a compassionate leader. Not a headhunter who is just looking to reduce headcount. Be seen as someone who is fair, clear and committed to making your new team the very best. That's all the signal you need to send. People on your team will figure it out from there. Hey, you were put into this role for a good reason. You're a competent leader with drive and determination. That's same drive and determination can be infectious for the rest of your team.
So, lead by example right from the start and you will find your team becoming excited about the opportunities ahead.
- Understanding your boss's expectations
- Building relationships
- Knowing your resources
- Defining marketing objectives
- Building a team
- Recruiting the best talent
- Measuring results