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Manage unexpected events

Manage unexpected events: Leading a Marketing Team
Manage unexpected events: Leading a Marketing Team

Marketing operates in a world of uncertainty. If a marketing leader is not prepared for unexpected things to happen the team’s strategy may be negatively impacted. In this course, Drew Boyd, marketing consultant and professor, provides an overview of the various unexpected factors that could impact a team and how you as a marketing leader can proactively face uncertainty, helping the company move forward in challenging times.

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Skill Level Intermediate
48m 12s
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Skills covered in this course
Business Enterprise Marketing Marketing Leadership

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