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Leading the planning process

Leading the planning process: Leading a Marketing Team
Leading the planning process: Leading a Marketing Team

As a marketing leader you should expect to oversee the entire marking planning process. In this online video, Professor Drew Boyd walks through the various roles of a cross functional team by reviewing the various company departments that need to be involved in the process. He also provides guidance for how to get your team organized before getting to work with the marketing plan.

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Skill Level Intermediate
48m 12s
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Skills covered in this course
Business Enterprise Marketing Marketing Leadership

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