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The influence of touchpoints

The influence of touchpoints: Advanced Branding
The influence of touchpoints: Advanced Branding

The consumer will interact with your brand in three stages, pre-purchase, purchase, and post-purchase. The consumer mindset is going to be different at each stage - which means that your touch-points are speaking to a consumer who has a different frame of reference depending where they are in their journey. In this movie we explore how touch-points influence a buyers decision and their perception of your brand.

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Skill Level Advanced
1h 10m
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Skills covered in this course
Enterprise Marketing Branding Marketing

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