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How to measure brand equity

How to measure brand equity: Advanced Branding
How to measure brand equity: Advanced Branding

Every brand should measure brand equity. There are several ways to do this, but this movie focuses on the BAV Model. The Brand Asset Valuator model is a valuable way to understand how your brand is perceived and how it is positioned in relation to others. This movie helps answer the question: How do I measure brand value? or How do I measure brand equity?

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Skill Level Advanced
1h 10m
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Skills covered in this course
Enterprise Marketing Branding Marketing

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