Skip navigation

How to measure brand equity

How to measure brand equity: Advanced Branding
How to measure brand equity: Advanced Branding

Every brand should measure brand equity. There are several ways to do this, but this movie focuses on the BAV Model. The Brand Asset Valuator model is a valuable way to understand how your brand is perceived and how it is positioned in relation to others. This movie helps answer the question: How do I measure brand value? or How do I measure brand equity?

Resume Transcript Auto-Scroll
Skill Level Advanced
1h 10m
Duration
170,180
Views
Show More Show Less
Skills covered in this course
Enterprise Marketing Branding Marketing

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month