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Frame of reference

Frame of reference: Advanced Branding
Frame of reference: Advanced Branding

An important component to branding, is to understand your competition and where you fit into the market. Every consumer has a frame of reference. When a consumer is faced with a choice, they mentally review the reference material that’s associated with that decision. When you understand the frame of reference a consumer has with your product or service, you can determine what messaging is important to influence that decision.

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Skill Level Advanced
1h 10m
Duration
47,106
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Skills covered in this course
Enterprise Marketing Branding Marketing

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