Join Brad Batesole for an in-depth discussion in this video Exercise files, part of Advanced Branding.
- If you have access to the exercise files for this course, you can download the files and use them alongside the corresponding chapter. I've included worksheets and examples for the branding exercises we'll be doing. These files are a great way to save time and stay organized, but if you're viewing this course on a mobile phone or your membership doesn't provide access to the exercise files, don't worry. You'll still be able to participate in all of the material.
Explore best practices for researching, developing, visualizing, and managing your brand, and learn about incorporating your brand throughout various customer touchpoints and keeping tabs on your brand as your company grows.
- Components of branding
- Creating a brand strategy
- Conducting a brand audit
- Crafting your vision statement and selling position
- Evaluating brand visuals, colors, and language
- Enhancing brand touchpoints
- Measuring brand loyalty and equity
Skill Level Advanced
1. Components of Branding
2. Brand Research
3. Brand Development
4. Brand Experience
5. Brand Touchpoints
The influence of touchpoints3m 40s
6. Brand Management
7. Brand Loyalty
8. Brand Validation
Next Steps1m 13s
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