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Examine your resources

Examine your resources: Leading a Marketing Team
Examine your resources: Leading a Marketing Team

As a marketing leader, you are responsible for a number of resources available to accomplish your goal. In this tutorial, Drew Boyd, marketing professor and expert, discusses the various kinds of resources for which a leader is responsible. Professor Boyd also provides guidance on how to inventory these resources so that a leader can best care for them over time.

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Skill Level Intermediate
48m 12s
Duration
10,074
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Skills covered in this course
Business Enterprise Marketing Marketing Leadership

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