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Define marketing objectives

Define marketing objectives: Leading a Marketing Team
Define marketing objectives: Leading a Marketing Team

In this video, Drew Boyd, marketing expert and professor, discusses the importance of clearly outlining your marketing objectives for your team. Professor Boyd provides key strategies for presenting an objective that is aligned with the company’s goal and with other key people around you can lend support to accomplishing this goal.

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Skill Level Intermediate
48m 12s
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Skills covered in this course
Business Enterprise Marketing Marketing Leadership

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