It is important to create a brand strategy. Your brand strategy defines who you are, where you’re headed, how you’re getting there, and why. This is an extension of your business strategy and it’s used to influence your marketing strategy. In this movie we will explore how to create a brand strategy.
- Your brand strategy defines who you are,…where you're heading, how you're getting there and why.…This is an extension of your business strategy…and it's used to influence your marketing strategy.…This entire course is committed…to helping you build and maintain your brand strategy.…However, there isn't one template for this.…You can document your strategy however you see fit.…It may be a visual presentation,…a multi-page write up, or a set by set playbook.…The strategy serves two purposes.…
The first is to encourage you to work…through all the aspects of branding…so you can get to the core of who you are.…Secondly, the strategy serves as a guide.…It's a way to determine how you'll approach…your marketing efforts and it defines your expectations.…I'm going to leave you with a handful of questions…that I encourage you to answer…as part of your brand strategy.…And you might not have all the answers just yet.…Look for ways to answer these questions…as you get further and further through this course.…The start of your strategy is to define…
Author
Released
8/26/2016Explore best practices for researching, developing, visualizing, and managing your brand, and learn about incorporating your brand throughout various customer touchpoints and keeping tabs on your brand as your company grows.
- Components of branding
- Creating a brand strategy
- Conducting a brand audit
- Crafting your vision statement and selling position
- Evaluating brand visuals, colors, and language
- Enhancing brand touchpoints
- Measuring brand loyalty and equity
Skill Level Advanced
Duration
Views
Related Courses
-
Marketing Tips Weekly
with Brad Batesole9h 56m Beginner -
Branding Foundations
with Drew Boyd1h 26m Beginner -
Creating Your Personal Brand
with Lida Citroën33m 24s Appropriate for all
-
Introduction
-
Welcome1m 1s
-
What this course covers1m 55s
-
Exercise files25s
-
-
1. Components of Branding
-
What we mean by branding1m 40s
-
What makes up a brand?3m 29s
-
-
2. Brand Research
-
Create a brand strategy1m 58s
-
Frame of reference3m 19s
-
-
3. Brand Development
-
Brand positioning2m 8s
-
Create a vision statement2m 12s
-
Brand personality3m 4s
-
-
4. Brand Experience
-
Evaluate brand visuals3m 12s
-
Select brand colors3m 20s
-
Evaluate the brand language1m 45s
-
-
5. Brand Touchpoints
-
The influence of touchpoints3m 40s
-
-
6. Brand Management
-
Internal brand culture2m 44s
-
Brand responsibility1m 14s
-
Brand responsibility2m 2s
-
-
7. Brand Loyalty
-
Net Promoter Score3m 39s
-
Brand promoters2m 22s
-
-
8. Brand Validation
-
Conclusion
-
Next Steps1m 13s
-
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.
CancelTake notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: Create a brand strategy