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Build the right structure

Build the right structure: Leading a Marketing Team
Build the right structure: Leading a Marketing Team

In this video, Drew Boyd, marketing professor and expert, teaches how a marketing team leader can structure a team in light of the marketing strategy and the member’s capabilities. Professor Boyd provides a variety of practical options for structuring a team that can be integrated into numerous marketing team scenarios. Strategically organizing a marketing team can make a team the most competitive it can be.

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Skill Level Intermediate
48m 12s
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Skills covered in this course
Business Enterprise Marketing Marketing Leadership

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