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Assess your team's capabilities

Assess your team's capabilities: Leading a Marketing Team
Assess your team's capabilities: Leading a Marketing Team

As a marketing team leader your success depends on your ability to create and maintain a capable team. In this online course, Drew Boyd, marketing consultant and professor, discusses the importance of having a competency model for marketing. And he highlights the vital components to include in a competency model to honestly assess your team and help them grow.

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Skill Level Intermediate
48m 12s
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Skills covered in this course
Business Enterprise Marketing Marketing Leadership

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