This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
Skill Level Beginner
- [Voiceover] Welcome. My name is C.C. Chapman and I'm the co-author of the international best selling book Content Rules. Well everyday there's a new social network or content creation tool hitting the market, email is still a very powerful option in your content marketing toolbox. In this course, we will discuss laying out your newsletter, the importance of consistency, and give you tips on how to make sure your subscribers not only open your emails but then take the actions you desire. Newsletters may not be the flashiest of content marketing tactics but they are one of the best performing if you do them right.
Let me help you learn how to do just that.