All Authors Elizabeth McLeod

Elizabeth McLeod

About the Author

Elizabeth McLeod is the vice president of client services at McLeod & More, Inc.

Elizabeth manages projects for clients like Google, G Adventures, and Hootsuite. She also spearheads McLeod & More's marketing and executive events. Before joining McLeod & More, Elizabeth worked in advertising in both Boston and London. She has an undergraduate education in advertising from Boston University, and a master's degree in industrial and organizational psychology.

14 Courses

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Business Development Foundations: Researching Market and Customer Needs
with Lisa Earle McLeod
Learn fundamental business development concepts and techniques that can help you gain a better understanding of your market and potential clients. Discover how to speak like a leader, unpack and discuss your competitors' strengths and weaknesses, avoid common mistakes, and more.

1h 1m Intermediate Views: 6,684 Jun 11, 2018
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Selling into Industries: Technology Companies
with Lisa Earle McLeod
Learn how to sell to tech buyers who move fast and make decisions quickly. Learn how to adapt to current trends, connect yourself with key financial metrics, and break through the clutter to get yourself noticed.

41m 49s Intermediate Views: 3,057 May 17, 2018
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Selling into Companies
with Lisa Earle McLeod
Discover how to successfully navigate a large B2B sale. Learn how to leverage industry issues, ask the right questions, establish your value, navigate bureaucracy, and more.

48m 38s Intermediate Views: 6,235 May 9, 2018
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Selling into Industries: Financial Services
with Lisa Earle McLeod
Learn how to sell to financial buyers who require a clear ROI and have to address multiple priorities.

43m 40s Intermediate Views: 2,189 May 3, 2018
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Selling into Industries: Healthcare
with Lisa Earle McLeod
Learn how to increase your sales and your impact when selling into the healthcare industry.

35m 35s Intermediate Views: 2,627 May 3, 2018
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Developing a Service Mindset
with Lisa Earle McLeod
Explore strategies for keeping your customers top of mind-even if you're not in a customer-facing role. Discover how to connect the dots between your job and customer impact, and learn behaviors for cultivating and sustaining a service mindset.

41m 36s Beginner Views: 20,945 Feb 15, 2018
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Coaching Employees through Difficult Situations
with Lisa Earle McLeod
In this scenario-based course, learn how to coach your employees through challenging situations. Discover how to coach someone who's older than you, how to motivate employees who have been demoted or promoted, and more.

47m 16s Intermediate Views: 36,989 Feb 14, 2018
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Igniting Emotional Engagement
with Lisa Earle McLeod
Learn how to win the hearts and minds of your employees, peers, and boss in order to make you more successful.

46m 19s Intermediate Views: 31,157 Feb 13, 2018
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Creating a Culture of Service
with Lisa Earle McLeod
Discover how to develop a service-oriented team. Learn how to communicate your purpose, emphasize your customers, and create a strategic vision to reinforce a culture of service.

49m 38s Advanced Views: 23,411 Feb 6, 2018
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Leading without Formal Authority
with Lisa Earle McLeod
Learn how to demonstrate your leadership ability without having a formal leadership role.

1h 5m Intermediate Views: 121,981 Oct 23, 2017
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Learning to Be Promotable
with Lisa Earle McLeod
Learn what to do and say in order to put yourself on the promotion track, as well as when and how to ask for the promotion.

1h 19m Appropriate for all Views: 61,006 Oct 10, 2017
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Leading Yourself
with Lisa Earle McLeod
Discover how to lead yourself. Learn how to take control of your own career trajectory, and manage your mindset, behaviors, and workplace relationships to help you stand out in the market as a leader.

54m 14s Beginner Views: 189,495 Jul 22, 2017
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Craft Your Sales Pitch with Competitive Differentiation
with Lisa Earle McLeod
Learn how to add value and differentiate your sales pitch from the first call to the proposal. Authors and leadership experts Lisa Earle McLeod and Elizabeth McLeod cover everything from crafting your opening statement, to asking the right questions, to asking your clients for the business.

1h 17m Intermediate Views: 32,348 Jul 18, 2017
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Hire, Retain, and Grow Top Millennial Talent
with Lisa Earle McLeod
Learn why millennials are different, what they contribute to the workforce, and why retaining millennial talent is imperative to staying competitive.

54m 17s Appropriate for all Views: 47,196 Sep 2, 2016

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Elizabeth McLeod

About the Author

14 Courses

Business Development Foundations: Researching Market and Customer Needs

Selling into Industries: Technology Companies

Selling into Companies

Selling into Industries: Financial Services

Selling into Industries: Healthcare

Developing a Service Mindset

Coaching Employees through Difficult Situations

Igniting Emotional Engagement

Creating a Culture of Service

Leading without Formal Authority

Learning to Be Promotable

Leading Yourself

Craft Your Sales Pitch with Competitive Differentiation

Hire, Retain, and Grow Top Millennial Talent

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