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About the Author
Back in 2006, when Portent Inc. hired Elizabeth Marsten as a pay-per-click strategist, she thought she was entering the exciting world of pay-per-click marketing. Now VP of search marketing, she has become Portent's foremost PPC and search marketing strategist.
A Google Certified Individual and Bing Ads Accredited Professional, Elizabeth is the coauthor of Wiley's Web Marketing All-in-One for Dummies and author of a series of ebooks on PPC. She also writes a monthly column on ClickZ and regularly posts on the Portent blog, and has given PPC webinars for Moz, MarketingProfs University, and Digital Marketing Depot, as well as spoken at several events, including SMX, PPC Hero Con, and SEMpdx SearchFest.
Follow Elizabeth on Twitter (@ebkendo) or check out her full portfolio on bitly.