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About the Author
Eldad Persky is an executive leader who specializes in creating strong teams that build great products.
Eldad's expertise in operational leadership and product management comes from years of experience in senior roles in the digital media space, with companies small and large. He's led the development of new products—starting from square one—and also owned mature product lines that generated billions of dollars. Drawing on his vast hands-on experience, Eldad has written and lectured about a broad set of topics, from product development methodology to media strategy and mergers and acquisitions.
Eldad holds an MBA from Harvard Business School and bachelor's degree in computer science from the Hebrew University of Jerusalem.