Join Jolie Miller for an in-depth discussion in this video Pricing your services, part of Instructional Design Essentials: Working with SMEs.
- You may be pricing out every project…you work on with a SME or working within a company…where you never charge for your services.…Just in case you are in the first category,…here are a few of my tips on pricing your work.…How you charge for your instructional design…is always a personal decision…related to your skills, experience, your career goals,…the complexity of the project and the SME,…and the area in which you do business,…among what's probably many other factors.…I can't give you a simple formula…of what you should charge a client,…however, these are the things that I keep in mind.…
First, a pricing conversation is really…a conversation about the scope of the project,…so you have to intimately understand scope…before your pricing can be accurate.…I usually separate the scope of work first discussion…from a final pricing discussion,…unless pricing has been prearranged upfront.…The last thing you want to do is commit to charging,…say $2,500 for a project…as you're thinking through it on the phone,…only to realize later that you'd be losing money…
The course also shows you how to set up project schedules, overcome common obstacles, and use a variety of approaches to ensure that the content you build together will be stronger than the content either of you would build alone. The lessons are framed by a fictional ID/SME relationship that models how the two partners work together to create a customer-service training session.
- What is an SME?
- Understanding how designers and SMEs interact
- Getting to know the SME
- Building a schedule
- Outlining the content
- Managing deliverables
- Retaining the SME's voice
- Incorporating feedback
- Launching the content