Join Jason Matthews for an in-depth discussion in this video Common strategies, part of Ebook Publishing Fundamentals.
- In my opinion, there are about five ways to choose which retailers to sell from and how to do it. It mostly depends on which retailers you upload to directly and which distributor you use. In no particular order, these methods are the most common options. You could choose to participate in Amazon's KDP Select. It will simplify your life and you get some benefits. Of course, the downside is you can't sell anywhere else for a minimum for 90 days.
Another way to do this is to upload to Amazon, to Google, and to Smashwords. It's fairly simple and you have all the retailers covered because of Smashwords' distribution partners. Of course, Smashwords' formatting can be tricky and so can dealing with Google. Another option is to upload to Amazon, Google, and Draft2Digital as your distributor. It's fairly simple and most of the retailers are covered, but all of the major retailers are covered.
The main downside is that Draft2Digital doesn't distribute to as many retailers as Smashwords does. You could upload directly to Amazon, Google, Barnes and Noble, Kobo, and Smashwords. The biggest benefit is all of the retailers are covered and you'll get the highest royalties on sales. The downside is this the most labor for uploading or making updates or changes in the future, which does happen a lot to most authors.
You'll want to consider the work involved. However, if you have time, you want to save money, and you like do-it-yourself projects, this is a great way to go. A final decision is just to upload to a paid distributor. It will simplify your life, but it will have the most costs involved, especially up front. Although if your books sell very well, this could pay off over time. If you talk with a half a dozen different authors, you're probably going to hear half a dozen different methods for getting their books into retailers.
That's okay, and you might even have a slightly different method than the ones that I outlined here. It all has to do with your needs and your preferences.
Jason also reviews crucial details such as table of contents formatting and cover design, and he shows how to upload the complete ebook package to all the major retailers: Amazon, Barnes & Noble, Smashwords, and others. The final chapter of the course explains how to market your ebook, including setting up a website, finding fans on social media, and engaging with reviewers and bloggers.
- Understanding ebook retail and distribution
- Formatting ebooks for Amazon
- Formatting ebooks for other retailers
- Designing a table of contents
- Adding chapter text and images
- Designing a cover for an ebook
- Uploading ebooks to retailers
- Marketing your ebook