Disqualify a lead

- [Instructor] The point of leads is not necessarily … to qualify them. … there are leads you might not want to qualify. … For example, if our organization requires a timeline … and a budget to qualify a lead, … then by definition any lead where there is not … both a timeline and a budget will not be qualified. … And there are two possibilities … of what we can do with a lead that doesn't qualify. … We can explicitly disqualify it, … in which case it will be removed … from our list of active leads, … or we can simply choose not to qualify it right now. … Let's go take a look at this lead, … which is Robin Counts. … Robin Counts went our website … and said they like our products. … We've done a little bit of investigation, … we've had some e-mails back and forth, … and nothing seems to be coming of this. … When we went into the qualify stages, … even if we created a contact and account, … when we say, … "Well, when would you like to buy our products?" … They don't know. … And estimated budget there is really uncertain. …