Join Tom Geller for an in-depth discussion in this video Making your site more visible to search engines (SEO), part of Create Your First Online Store with Drupal Commerce .
Now that your site is up, you want people to find it.…Advertising takes you part of the way, as does participation in …relevant communities,…but a big part of online traffic is from what they call organic search. That is,…through search engines like Google, and Yahoo!.…The techniques I will teach you in this video will help you get higher on their listings.…But let's be honest, the world of search engine optimization, or SEO as it's…usually called, started out in pretty bad company.…People used all kinds of dirty tricks to knock others out of the top places.…
But standards have emerged in the last few years that the search engine…companies actually encourage.…They improve your site's appearance, not just its ranking,…so you can feel good about using everything you see in this video.…First, there are a few modules that are must haves.…The first module is called Token, and you can get it at drupal.org/project/token.…What this does is let you put into your site information from the site itself.…
- Surveying the store-building process
- Installing Drupal Commerce using Commerce Kickstart
- Accepting PayPal payments
- Processing orders
- Understanding rules and line items
- Listing and importing products
- Managing inventory, orders, and customer profiles
- Streamlining the checkout process
- Launching a store
- Offering product discounts
- Analyzing site traffic with Google Analytics
Skill Level Intermediate
1. Setting Up Drupal Commerce
2. Getting Ready for Sales
3. Understanding How Drupal Commerce Works
4. Listing Products
5. Managing Your Workflow
6. Organizing Your Store
7. Increasing Sales
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