Join Tom Geller for an in-depth discussion in this video Gaining insight from Google Analytics, part of Create Your First Online Store with Drupal Commerce .
- View Offline
- Exercise Files
The early days of the Web vexed traditional marketers, because they weren't able…to measure the effectiveness of what they were doing.…That changed in the early 2000s when Web analytics software started to appear.…Then it solidified in 2005 when Google got in the game, and they pretty much…owned it with Google Analytics.…It's quite easy to install the Drupal modules if you need to use Google Analytics.…Before you can use it, though, you have to have a Google account to receive the…information that your site collects.…I won't show you that part; you can learn about it from the lynda.com course,…Google Analytics Essential Training.…
This video shows you everything else that you need to know.…First, let's go to the Google Analytics site.…You do that at google.com/analytics, and I'll just log in with my own account.…That starts the Google Analytics part.…Next, we'll need to get the Google Analytics module, which is the glue between…your Drupal Commerce store, and Google.…To get that, we'll go to drupal .org/project/google_analytics.…
- Surveying the store-building process
- Installing Drupal Commerce using Commerce Kickstart
- Accepting PayPal payments
- Processing orders
- Understanding rules and line items
- Listing and importing products
- Managing inventory, orders, and customer profiles
- Streamlining the checkout process
- Launching a store
- Offering product discounts
- Analyzing site traffic with Google Analytics
Skill Level Intermediate
1. Setting Up Drupal Commerce
2. Getting Ready for Sales
3. Understanding How Drupal Commerce Works
4. Listing Products
5. Managing Your Workflow
6. Organizing Your Store
7. Increasing Sales
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.