Join Tom Geller for an in-depth discussion in this video Gaining insight from Google Analytics, part of Creating Your First Online Store with Drupal Commerce.
The early days of the Web vexed traditional marketers, because they weren't able…to measure the effectiveness of what they were doing.…That changed in the early 2000s when Web analytics software started to appear.…Then it solidified in 2005 when Google got in the game, and they pretty much…owned it with Google Analytics.…It's quite easy to install the Drupal modules if you need to use Google Analytics.…Before you can use it, though, you have to have a Google account to receive the…information that your site collects.…I won't show you that part; you can learn about it from the lynda.com course,…Google Analytics Essential Training.…
This video shows you everything else that you need to know.…First, let's go to the Google Analytics site.…You do that at google.com/analytics, and I'll just log in with my own account.…That starts the Google Analytics part.…Next, we'll need to get the Google Analytics module, which is the glue between…your Drupal Commerce store, and Google.…To get that, we'll go to drupal .org/project/google_analytics.…
- Surveying the store-building process
- Installing Drupal Commerce using Commerce Kickstart
- Accepting PayPal payments
- Processing orders
- Understanding rules and line items
- Listing and importing products
- Managing inventory, orders, and customer profiles
- Streamlining the checkout process
- Launching a store
- Offering product discounts
- Analyzing site traffic with Google Analytics
Skill Level Intermediate
Q; Where can I learn more about how to make a website?
A: Discover more on this topic by visiting how to make a website on lynda.com.
1. Setting Up Drupal Commerce
2. Getting Ready for Sales
3. Understanding How Drupal Commerce Works
4. Listing Products
5. Managing Your Workflow
6. Organizing Your Store
7. Increasing Sales
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