In this video, David Karlins talks about the critical role of forms that are accessible. He first talks about what forms are essential for, and then explains how bad forms can affect sales, client lists, and client relationships. David explains how good forms can build great relationships with clients, even if they had a bad experience. So while forms may seem like an afterthought, they are a very important part of design, client relationship, and information.
- [Narrator] Well-designed website forms make it possible for a site to sell products and services, to build mail lists, to collect user feedback, and more. In contrast, poorly-designed forms, I'm talking about forms that are uninviting, or even, inaccessible on mobile devices, for example, stand as a barrier to sales, they get in the way of you building mail lists, and they interfere with you connecting with users.
And so, designing forms that are inviting and accessible in any device, or viewing environment, is an essential part of web design. Let's break that down. Forms are essential for, sales, building mailing lists and followers, which is arguably the most effective way to monetize on people coming to your website. Adding them to your mail list, people who want to hear from you, don't squander that with an uninviting form.
Collecting feedback, I'm going to come back to that, it's valuable, it's a way to learn from visitors to your site, to learn about visitors to your site, and a way to build relationships with people who are coming to your site. Bad forms, reduce sales, nobody wants that. They squander building those valuable client lists. They block people communicating with you and telling you what they're experiencing at your site.
And overall, bad forms project a lack of interest in user input. They project an unprofessional or an unserious site. Good forms generate sales. They don't put any obstacle between a user and a purchase, and we'll walk through in the course of this, what that actually means technically. They harvest user visits, so that every visitor feels compelled and invited to get on a mail list, to purchase something.
They allow you to get input into what people are experiencing at your site and who those people are. They build relationships with users, as I mentioned, and they tell users you care. Let me give you an example of how important that can be. Someone, and it happens, might have a bad experience at your site. Well, they can either take their issues straight to social media, which you don't want, or they can share that experience with you in a way that build relationships, helps resolve a problem, and can turn a dissatisfied user into a relationship.
And again, we'll walk through how to do this in a way that makes this inviting and accessible for users in any operating system, any device, any environment.
- Modern form inputs
- Dreamweaver form design features
- Styling forms with CSS
- Form input types
- Setting required inputs and constraints
- Styling inputs with CSS
- Integrating Bootstrap tools