Persuasive design

Understanding context and what motivates people does not guarantee that…they will interact.…Sometimes a little persuasion can help get them started, and we can use what is…called persuasive design.…We can encourage people to interact with a device or interface by appealing…to their emotions, establishing trust, and incorporating these components of persuasion.…Reciprocity means that if people feel that your device or interface has done…something for them, they may return the favor by sharing, returning to the…site, registering, purchasing, or otherwise committing to future engagement and interaction.…

People like to tell others about truly great experiences. People behave more…consistently and predictably when they have made a commitment to do something.…Sites that require people to identify themselves to make comments and contribute…content have fewer useless comments and flame wars.…Anonymity does not encourage commitment, but if people take the time to identify…themselves, and commit to worthwhile contributions, they're more likely to follow…