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Doug Ladd has over 25 years of business experience in marketing and brand management in the fields of general surgery, breast care, cardiac surgery, and flexible endoscopy. He joined EndoChoice in 2012, and his current responsibilities include defining and launching new products, developing and protecting the EndoChoice brand, delivering clear and consistent communications about EndoChoice's products and brand to the market, gathering and analyzing inputs on market trends, and global strategic planning. He is also an adjunct instructor at the University of Cincinnati's Lindner College of Business, where he teaches international marketing.
Previously, Doug served as director of marketing for world-wide franchise development within Johnson & Johnson, where he was responsible for launching new products and business units.