Join Gary Hustwit for an in-depth discussion in this video Marc Newson, part of Objectified.
- The more, you know the larger the kind of corporate client that you get. You get to a certain point in your career when all the sudden you start working with these kind of really big corporate clients. And you think about, you know shoot, you know you've finally arrived. But in actual fact it's sort of like you know you finally regressed. Because what happens is you have to start dealing with things like kind of consumer market research and sort of focus groups and all that kind of stuff. And I'm constantly finding myself fighting with executives about the validity of using focus groups and things like that.
I've got a nine month old baby daughter. And I got to tell you, the state of push chair, stroller, whatever you want to call it, design is just, I mean it's gotta be seen to be believed it's so bad. And anything, absolutely anything associated with children it's just crap. I mean it's just gratuitous. It's so bad in every way. It's bad you know, morally.
It's bad design. It's bad for the environment. It's bad for the kid. It's bad ergonomically. That's it, and you know we're also sitting ducks. At least I feel like I've been so, I'm being so exploited. I feel like I'm being ripped off blindly because I have to have this stuff and I've got to buy this stuff, I've got no choice. You know, my kid has to sit in one of those stupid high chairs. Whether I like it or not.
And I'm dying to throw the thing out. You know. Knowing full well that I've just purchased a piece of landfill. There's an industry that really needs a kind of a shake up. That could really really really do with some help. This was one of the pieces I did for the exhibition that Gagosian Gallery.
And this one was for a sort of follow up exhibition that I had in London after the one in New York. It's a chair obviously as you can see. It's made of carbon fiber. This is a prototype. It's quite thick here, it's about four millimeters thick. We've managed to reduce the thickness now down to about two millimeters. It's quite heavy but basically, the other version, the new version you lift up with two fingers like that. So incredibly light. But a very very complex thing to manufacture.
Because you've got you know these four legs which basically are just like you know trumpets. And it's a sort of feature I guess that tends to appear in a lot of my work. There's these kinds of holes that sort of disappear into nowhere. You can see it in this red chair here. You know holes, holes sort of everywhere. Well even in that embryo chair. Which is one of the very first chairs I ever did. There's a hole that kind of goes through it. Always been kind of somewhat obsessed with holes.
Objectified is a documentary about industrial design; it's about the manufactured objects we surround ourselves with, and the people who make them. Gary Hustwit, the director of Helvetica, talks with Dieter Rams, Marc Newson, Jonathan Ive, and other renowned designers behind some of the world's most iconic products. lynda.com is proud to offer this film to our members, along with over one hour of online-exclusive bonus movies.