From the course: Objectified

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IKEA, Paola Antonelli

IKEA, Paola Antonelli

From the course: Objectified

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IKEA, Paola Antonelli

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(lively music) - Of course I fundamentally believe that something that's well designed should not necessarily cost more. Arguably, it should cost less, you know. But the problem is designers become a way for a lot of companies to sort of add value because something is designed and therefore charge more money for it. And it will become more and more pervasive and things will be marketed in terms of design in the future. - The idea of elitism and the idea of design are merged. And it's out of this kind of culture that the idea of democratization of design comes from. I always tell people that I grew up with good design in my home, with all the Joe Columbo and Achille Castiglioni pieces , not because we were rich or because my parents were educated in design, not at all. We were totally middle class and my parents are doctors. It's just because that's what you would find at the corner. There's design that costs more and there's design that costs less. Some of it is good, some of it is…

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