Join Gary Hustwit for an in-depth discussion in this video Dunne & Raby, part of Objectified.
- This idea of using objects as a tool to ask questions. And I think many of the projects we do are about trying to ask these questions. But some are very more about asking the questions directly. So when we were doing the bio, we started doing all this bio projects, we didn't know enough about what people's ideas or issues, you know how do ordinary people think about what biological things are going on to do with DNA and genetics.
And how could we kind of make an object that sits in someone's life so that they can start to reflect themselves on their own ideas about how those technologies might impact on them and their lives. - These dolls were designed to look as though they are mass produced. The idea is that a woman would use them to store material of lovers that maybe later could be analyzed in the DNA extracted if necessary. So there's a small penis drawer at the front, small, medium, and large, where they could put hairs or toenail clippings or other things, and store them.
And then they customize the dolls according to the boyfriend. - That's a large. - So each of the women had one of these for a few days and then Fiona met with them and interviewed them. And they used the dolls to kind of focus and concrete-ize I guess, relationships they've had in the past in terms of how they might have been different if they could have gotten access to their genetic makeup of their boyfriends. And then all of these interviews converted and the dolls were all drawn on to reflect the different boyfriends.
And they were displayed as one set of information. So these designs really only existed to just generate information. And the information became the inevitable thing.
Objectified is a documentary about industrial design; it's about the manufactured objects we surround ourselves with, and the people who make them. Gary Hustwit, the director of Helvetica, talks with Dieter Rams, Marc Newson, Jonathan Ive, and other renowned designers behind some of the world's most iconic products. lynda.com is proud to offer this film to our members, along with over one hour of online-exclusive bonus movies.